Viking Beauty Secrets is a certified organic skincare brand using the finest ingredients from Northern Europe. We believe that healthy skin is a sign of overall good health.
certified organic products
Northern Europe is an environmentally-friendly and eco-progressive region. We advocate for producing products that are vegan, non-GMO, free of toxic chemicals, and cruelty-free. No artificial colors or fragrances are added.
After moving from Estonia to New York City, I noticed that my skin was breaking out and losing its elasticity. But after visiting my mother, who is over 80 years old and still has rosy cheeks and healthy skin, I realized that the secret was not using toxic chemicals, but rather returning to the Nordic, unpolluted ingredients she had been using for decades in Estonia.
skincare with sustainable goals
All our products are manufactured using green energy and come with recyclable packaging, including eco-friendly glass bottles and tubes made from post-consumer recycled materials. We are deeply committed to protecting the oceans and actively advocate against the use of microbeads in skincare. Instead, we use Icelandic volcanic sand in our face scrub. To support these efforts, we also donate 5% of our revenue to ocean and local beach cleanup initiatives.
In 2019, Viking Beauty Secrets launched an ocean-cleanup campaign in partnership with sustainability partner, part owner, international swim champion, and ocean cleanup activist, Merle Liivand. Merle, a world-renowned "Mermaid", set four Guinness World Records in 2019, 2020, 2021, 2022, and 2024 by swimming 10K, 20K, 30K, 42K, and 50K respectively, wearing a mermaid monofin and without using her arms, to raise awareness about the use of plastic and microbeads in skincare.
Eha Urbsalu, Founder of Viking Beauty Secrets, on Climate Change with Scott Amyx podcast, speaking about the Sustainability in Skincare and how some of the toxic chemicals used in everyday skincare end up in our bodies as well as in our oceans.
